Archive | Hugo Sánchez Nieto

More work

Secondary work and quantitative cases that add context without competing with the six primary projects.

Work type

No.ProjectAreaTechniques

Omnichannel Customer Strategy for LG

Academic group project · Customer Strategy · Omnichannel · Digital Transformation · Spreadsheet modelling

Group project where we analysed an omnichannel strategy for LG using ecommerce, CRO, inbound, registered-user acquisition, and financial scenarios to prioritise customer levers.

Customer Strategy · Omnichannel · Digital TransformationAcademic group project

Area

Customer Strategy · Omnichannel · Digital Transformation

Techniques

CRO scenarios · Inbound strategy · Registered-user acquisition

Zara Pre-Owned: Circular Business Model & Customer Insights Strategy

Academic group project · Innovation · Sustainability · Consumer Insights · Benchmarking / Retail case frameworks

Group project where we analysed a circular retail platform using customer insights, social listening, buyer persona, and Lean Canvas to define value proposition and go-to-market.

Innovation · Sustainability · Consumer InsightsAcademic group project

Area

Innovation · Sustainability · Consumer Insights

Techniques

Social listening · Buyer persona · Survey

Localized Landing Page & UX Strategy for Publicis Commerce Spain

Academic group project · UX · CRO · Digital Analytics · Messaging framework

Group project where we designed a Spain-localised landing page using market analysis, buyer personas, wireframes, and a measurement plan to improve B2B commercial clarity and conversion.

UX · CRO · Digital AnalyticsAcademic group project

Area

UX · CRO · Digital Analytics

Techniques

Market analysis · Buyer persona · Wireframes

B2B SaaS Growth Strategy for Konverting.io

Academic group project · Growth Marketing · B2B SaaS · CRM Analytics · LinkedIn Ads planning / Content funnel

Group project where we structured a B2B SaaS acquisition strategy using buyer personas, funnel mapping, social ads, webinars, nurturing, and CAC/CLV/churn metrics to guide growth.

Growth Marketing · B2B SaaS · CRM AnalyticsAcademic group project

Area

Growth Marketing · B2B SaaS · CRM Analytics

Techniques

Buyer persona · Funnel mapping · LinkedIn Ads

Sales Performance BI Dashboard

Individual academic dashboard · Business Intelligence · Sales Analytics · Power BI / Excel

Individual dashboard where I analysed sales by periods, departments, and sales reps using Power BI/Excel and performance KPIs to support executive reading and commercial monitoring.

Business Intelligence · Sales AnalyticsIndividual academic dashboard

Area

Business Intelligence · Sales Analytics

Techniques

Dashboarding · Commercial KPIs · Sales segmentation

Seasonal ARIMA Forecasting of Ozone Concentration

Individual academic project · Forecasting · Time Series · Business Planning · Stata / .do script

Individual project where I modelled a monthly ozone-concentration series using Stata, Box-Jenkins methodology, and SARIMA to generate forecasts with residual diagnostics and uncertainty intervals.

Forecasting · Time Series · Business PlanningIndividual academic project

Area

Forecasting · Time Series · Business Planning

Techniques

Box-Jenkins · SARIMA · ACF / PACF

Dimensionality Reduction & Factor Analysis in SPSS

Academic work · Multivariate Analysis · Market Research · SPSS

Academic work where I applied PCA and exploratory factor analysis in SPSS to identify latent dimensions, reduce variables, and interpret useful patterns for market research and business analysis.

Multivariate Analysis · Market ResearchAcademic work

Area

Multivariate Analysis · Market Research

Techniques

PCA · Exploratory factor analysis · KMO