Projects

Selected work

A curated selection of applied work in strategy, marketing analytics, consumer insights, pricing, performance, and quantitative analysis.

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Work type

No.ProjectAreaTechniques

Consumer & Market Research on Sustainable Vehicle Adoption

Individual research project / published research · Consumer Insights · Quantitative Research · Google Forms / R / SPSS

Individual project where I analysed motivations, barriers, and adoption profiles for electric and hybrid vehicles using primary survey data, SPSS/AMOS, SEM/CFA, MANOVA, and regression to extract transferable consumer insights.

Consumer Insights · Quantitative ResearchIndividual research project / published research

Area

Consumer Insights · Quantitative Research

Techniques

Survey research · SEM · CFA

Hedonic Pricing Analysis of European Electric Vehicles

Individual academic project · Pricing Analytics · Econometrics · Market Intelligence · R / ggplot2 / lmtest

Individual project where I analysed how range, power, and segment influence European EV prices using R, OLS regression, interaction effects, and robust errors to extract pricing and product implications.

Pricing Analytics · Econometrics · Market IntelligenceIndividual academic project

Area

Pricing Analytics · Econometrics · Market Intelligence

Techniques

Hedonic pricing · OLS regression · Log-log model

Bayesian Conversion Rate Estimation for Bank Telemarketing Campaigns

Individual academic project · CRM Analytics · Bayesian Inference · Decision Science · FirstBayes / Excel / UCI Bank Marketing dataset

Individual project where I estimated bank telemarketing conversion using Binomial-Beta Bayesian inference and predictive distributions to translate uncertainty into operational marketing expectations.

CRM Analytics · Bayesian Inference · Decision ScienceIndividual academic project

Area

CRM Analytics · Bayesian Inference · Decision Science

Techniques

Binomial-Beta model · Posterior update · Prior sensitivity

Brand & Ecommerce Growth Strategy for an Olive Oil Cooperative

Academic group project · Brand Strategy · Ecommerce · Marketing Analytics · Shopify / Excel / Looker-style KPI thinking

Group project where we analysed the shift of an olive oil cooperative from bulk sales to a premium B2C brand using strategy, ecommerce, pricing, and financial modelling to define an actionable roadmap.

Brand Strategy · Ecommerce · Marketing AnalyticsAcademic group project

Area

Brand Strategy · Ecommerce · Marketing Analytics

Techniques

Brand positioning · SEO/SEM · P&L

Digital Media & Activation Plan for Bartalent Lab / Coca-Cola Europacific Partners

Academic group project · Digital Marketing · SEO/SEM · Performance Measurement · Screaming Frog / Google Ads / GA / GSC mindset

Group project where we analysed visibility, acquisition, and conversion for a Coca-Cola platform using SEO/UX audit, keyword research, Google Ads, and KPIs to propose a measurable activation plan.

Digital Marketing · SEO/SEM · Performance MeasurementAcademic group project

Area

Digital Marketing · SEO/SEM · Performance Measurement

Techniques

Technical SEO · Keyword research · Google Ads

Performance Marketing BI Dashboard & RFM Segmentation

Anonymised professional case / dashboard · Business Intelligence · CRM Analytics · Performance Marketing · Power BI / Power Query / Excel

Anonymised professional case where I analysed campaign performance, funnel behaviour, and customer segments using Power BI, KPIs, and RFM/clustering to support executive reporting and CRM/performance decisions.

Business Intelligence · CRM Analytics · Performance MarketingAnonymised professional case / dashboard

Area

Business Intelligence · CRM Analytics · Performance Marketing

Techniques

Power BI dashboarding · Funnel analysis · RFM segmentation