B2B SaaS Growth Strategy for Konverting.io
B2B SaaS funnel strategy with LinkedIn Ads, webinars, content, demos, retargeting, and lead nurturing.
Type
Academic group project
Area
Growth Marketing · B2B SaaS · CRM Analytics
Tools
LinkedIn Ads planning · Content funnel
Techniques
Buyer persona · Funnel mapping · LinkedIn Ads · Webinars · Lead nurturing · CAC / CLV / churn
Output
Funnel strategy
Value
Group project where we structured a B2B SaaS acquisition strategy using buyer personas, funnel mapping, social ads, webinars, nurturing, and CAC/CLV/churn metrics to guide growth.
Executive summary
B2B growth case focused on sequence and activation.
Business context
The challenge was to structure an acquisition and nurturing logic for a B2B SaaS product.
My role
Contribution focused on funnel architecture and channel logic.
Data & methods
- Funnel mapping, content journey, and lead nurturing.
Process
- 01TOFU, MOFU, and BOFU definition.
Key findings
- Coordination between content, demo, and retargeting was critical.
Business implications
- Useful for growth, SaaS, and demand generation.
Limitations
- Summarised case.
What I would do next
- Add actual stage-level metrics.
Assets
Suggested visuals
SaaS funnel map.
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