Zara Pre-Owned: Circular Business Model & Customer Insights Strategy
Strategic innovation, circular-economy, customer-insight, and digital-marketing analysis for Zara Pre-Owned.
Type
Academic group project
Area
Innovation · Sustainability · Consumer Insights
Tools
Benchmarking · Retail case frameworks
Techniques
Social listening · Buyer persona · Survey · Focus group · Lean Canvas · Go-to-market
Output
Strategic case summary
Value
Group project where we analysed a circular retail platform using customer insights, social listening, buyer persona, and Lean Canvas to define value proposition and go-to-market.
Executive summary
Innovation case applied to circular retail and value proposition.
Business context
The challenge was to understand how an initiative such as Zara Pre-Owned can reinforce brand, relevance, and business model.
My role
Academic project with contribution in strategic analysis, customer insight, and value-proposition narrative.
Data & methods
- Competitive benchmarking and strategic framing.
Process
- 01Diagnosis, proposal, and opportunity reading.
Key findings
- Circularity can generate growth, differentiation, and brand signalling.
Business implications
- Useful for strategy, innovation, and customer-insight roles.
Limitations
- Summarised case in this portfolio version.
What I would do next
- Deepen the economics and operating model.
Assets
Suggested visuals
Innovation canvas.
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