Omnichannel Customer Strategy for LG
Analysis and proposal for omnichannel transformation focused on ecommerce, registered-user acquisition, CRO, inbound, and customer experience.
Type
Academic group project
Area
Customer Strategy · Omnichannel · Digital Transformation
Tools
Spreadsheet modelling
Techniques
CRO scenarios · Inbound strategy · Registered-user acquisition · ROI / ROAS · CAC · CLV:CAC
Output
Omnichannel strategy and customer scenarios
Value
Group project where we analysed an omnichannel strategy for LG using ecommerce, CRO, inbound, registered-user acquisition, and financial scenarios to prioritise customer levers.
Executive summary
Omnichannel strategy case to prioritise acquisition, conversion, and customer-experience levers with financial reading.
Business context
In ecommerce, conversion improvement cannot be separated from registered acquisition, experience, inbound, CAC, ROAS, and profitability.
My role
Academic group project. I contributed to structuring scenarios, metrics, omnichannel logic, and business interpretation.
Data & methods
- Customer journey, CRO, inbound strategy, registered acquisition, and unit economics.
Process
- 01Experience diagnosis, omnichannel hypothesis definition, scenarios, and financial sensitivity.
Key findings
- Registered-user acquisition and omnichannel experience condition CRO impact.
Business implications
- Useful for customer strategy, ecommerce, growth, and digital transformation.
Limitations
- Projected scenarios and academic case.
What I would do next
- Connect scenarios with real experiments and ecommerce/CRM data.
Assets
Suggested visuals
Omnichannel journey.
Scenario cards.
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