Profile
Junior Business & Marketing Data Analyst con enfoque cuantitativo. Formación en Marketing, Marketing Digital y Técnicas Cuantitativas, con experiencia en dashboards de Power BI, análisis de funnel, segmentación RFM, CRM y reporting. Base aplicada en inferencia bayesiana, econometría, forecasting, análisis multivariante y survey analytics. Interés en roles de marketing analytics, business analysis, CRM/BI, consumer insights, performance y estrategia digital en entornos exigentes.
Experience
Oct 2024 – Apr 2025
Euroinnova – EDUCA EDTECH Group
Performance Marketing Analyst Intern
- Designed and maintained Power BI dashboards to track marketing KPIs and support executive reporting.
- Analysed funnel performance, identifying drop-off points and contributing to a 2% uplift in ROI.
- Developed clustering and RFM customer segmentation models to support targeting and CRM decisions.
Nov 2022 – Feb 2023
ISAM Education
Marketing Intern
- Supported management and analysis of international client data using HubSpot CRM.
- Prepared marketing reports and supported client database organisation for international markets.
Oct 2022 – Present
El Nido Alojamiento Turístico
Co-founder & Marketing Specialist
- Created digital assets on WordPress, Airbnb and Booking.
- Implemented organic lead capture systems, generating over 50 potential customers in the first ten months.
Sep 2023 – Mar 2024
MAPFRE
Junior Commercial Agent
- Supported commercial follow-up of clients and opportunities.
- Prepared sales and deviation reports for management.
Education
Nov 2025 – Present
Universidad de Granada
Master’s Degree in Quantitative Techniques in Business Management
En curso. Trabajo aplicado en econometría, inferencia bayesiana, forecasting SARIMA, análisis multivariante, modelización probabilística, survey analytics y control estadístico de procesos.
2024 – 2025
ESIC Business & Marketing School
Master’s in Digital Marketing
GPA 4. 10/10 en SEM y 9,6/10 en SEO en el proyecto para Coca-Cola Europacific Partners. 9,6/10 en el TFM: plan de marketing digital para cooperativa oleícola real.
2019 – 2024
Universidad de Almería
Bachelor’s Degree in Marketing and Market Research
TFG 10/10 con Matrícula de Honor; nominado a mejor TFG del Departamento de Ciencias Económicas. Investigación ampliada a capítulo académico revisado por pares en IGI Global.
2023
Università degli Studi di Modena e Reggio Emilia
Erasmus Programme
Asignaturas en italiano y trabajo en grupo internacional.
Skills
Analytics & BI
Statistics & Modelling
Quantitative Methods
Marketing & Business
Tools & Workflow
Currently completing / En curso
- IBM Data Science Professional Certificate — in progress
- Google Data Analytics Professional Certificate — in progress
- Google Digital Marketing & E-commerce Professional Certificate — in progress
- Generative AI for Digital Marketing Specialization — in progress
- Google Project Management Professional Certificate — in progress
- Google UX Design Professional Certificate — in progress
- Google AI Essentials — in progress
- Google Prompting Essentials — in progress
Completed certifications
- Microsoft Career Essentials in Data Analysis
- Columbia University Learning AI Through Visualization
- Cambridge English Assessment CEFR B2
Languages
- Español: nativo (C2)
- English: Advanced C1
- Français: básico A2
- Italiano: básico A2